Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase a website’s visibility in search engine results pages (SERPs) through paid advertising.
Ideal for organizations without internal IT.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a digital marketing strategy that increases a website’s visibility and traffic through paid advertising on search engine results pages
Search Engine Marketing
We help your business reach its target audience through paid advertising on search engines like Google. Our expert team creates and manages strategic ad campaigns to drive traffic to your website and generate leads or sales.
Google Ads
We create and manage strategic advertising campaigns on Google’s platforms, including search, display, and video ads. Our expert team optimises your ads to maximise clicks, conversions, and return on investment.
Frequently Asked Questions
While both SEM and SEO are geared towards enhancing online visibility, they operate on different principles. SEM involves the utilisation of paid advertising to secure prime real estate on SERPs, whereas SEO focuses on optimising web content and architecture to improve organic search rankings.
Key metrics used to gauge SEM success include click-through rate (CTR), conversion rate, cost per click (CPC), and return on investment (ROI).
Search engine marketing company can be a highly effective marketing strategy for businesses across diverse industries. However, its efficacy depends on factors such as target audience, budget, and competitive landscape. A tailored approach is essential to maximise results.
Organizations turn to Maxicom Consulting for
Search Engine Marketing when they...
In many industries, the competition for top keywords and ad placements can be intense.
Selecting the right keywords that align with the business and target audience is crucial.
If the landing pages linked to ads are not relevant or user-friendly.
Organizations may have restricted budgets for SEM.
Setting up proper tracking mechanisms and analyzing data accurately is essential for understanding the performance of SEM
Search Engine Marketing Options
Cost Effective, Comprehensive, + Modern IT Solutions for Smaller Organizations
Sick of fighting IT fires? No budget for an internal IT team?
Our Search Engine Marketing options accommodate the technology and cybersecurity needs of smaller organizations that often do not have the budget to hire IT employees.
Manage On Premises
Proactive IT and cybersecurity monitoring, maintenance, and support — 24/7.
With Maxicom Consulting Manage On Premises, we take you out of the IT trenches and back to working on what matters by maintaining and supporting your existing devices, servers, and applications. We also keep you secure and provide 24/7 helpdesk support.
For organizations that:
- Have on-premises IT infrastructure but lack the expertise needed to manage it.
- Require flexible managed support that can scale up and down with organizational needs.
- Want staff to be productive instead of wasting time fixing IT issues.
For organizations that:
- Have an overburdened or nonexistent IT team and do not want to hire additional headcount.
- Historically have not invested much in IT and need to fill many critical gaps.
- Need help archiving and retaining important records and processing Open Records Requests.
Manage Essentials
Need an instant IT department? Maxicom Consulting Manage Essentials is an all-in-one IT service for municipalities and smaller organizations.
We listened to the needs of smaller organizations to help identify the most essential IT gaps. Then, we built them all into one low-cost product that’s implemented, managed, and supported by experienced, highly skilled IT professionals. Choose from three tiers—depending on your needs and budget.
The capacity, skill set, and experience to help you AIM higher.
Increased Visibility and Brand Awareness
SEM allows businesses to appear prominently in search engine results pages (SERPs) through paid advertising, ensuring increased visibility for their products or services.
Targeted Advertising
Geographic targeting and demographic targeting options allow businesses to tailor their ads to specific locations and demographics.
Measurable ROI
SEM platforms provide detailed analytics and reporting tools, allowing businesses to measure the performance of their campaigns.
Competitive Advantage
A well-optimized SEM strategy allows businesses to outperform competitors in search engine results and gain a competitive edge.
Flexibility and Customization
SEM campaigns can be easily adjusted and optimized in real-time based on performance data.
Cost Control
SEM platforms operate on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads.
Control Your IT Costs
Flat monthly IT costs. No more surprises.
Our managed IT support services are unlimited and all-inclusive, so you'll get as much remote and onsite support as you need for one flat
monthly cost.
We'll work together on annual and long-term budgets, so you'll know exactly how much you're going to spend on IT today and in the future.